The Snippet is designed to pull visitor location to display their city on the page when they land on your Prime Seller Leads page however, this can be edited to your liking or removed if need be. To update the snippet text on your main page navigate to the SITE CONTENT TAB > SET PAGE CONTENTFrom here you will need to click near the text that reads "What is your {{Visitor_City}} Home or Condo Worth?" To allow the editor to popup. 

To remove the snippet simply delete the text {{Visitor_City}} and replace with your desired city / area name.

The example below shows how the snippet works, the snippet code {{Visitor_City}} displays Bonita Springs (see second screenshot) for me when I land on the site.